November 21st, 2013

The Truth About Front Label Fat Claims

Two weeks ago we had a blog post that gave insight on the terms ?natural? and ?all natural.? To add to our list of helpful hints for your grocery visits, we?ll be touching on the topic of fat content today. Once again, we?ll be using our All Natural Wildfire Buffalo Chicken Sausage band as a point of reference.

BuffaloChickenFront Buffalo Chicken Sausage Sleeve Back

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Fat Content

Our Wildfire Buffalo Chicken Sausage is 95% fat free. In fact, all of our chicken sausages are 95% fat free. What consumers may not know, actually, is that every single Thin ?n Trim product is at least 95% fat free. That?s why they are branded as a Thin ?n Trim product to begin with!

Fat content is highly regulated, and each label claim must follow specific requirements. If you look closely at products from other companies, those with ?lower fat? claims are required to specify what they are comparing their fat percentage to. Look to image below.

Front Label Fat Claims

These are a few brands that have chosen to advertise a percentage of ?lower fat? on their front label. Immediately following that, in smaller print, you can find the words ?than the USDA data for cooked pork sausage? or similar. While their claims may be true when compared to pork sausage, it is still wise to check the nutrition labels to see exactly how much fat they do contain per serving. Also keep in mind that fat contains a lot of calories. So while products may have a certain percentage or amount of fat by comparison, it is always good to check that their caloric content backs them up nutritionally.

Basically, the best way to avoid any eye-catching marketing claims on the front of the package is to always check the nutritional facts. In our case, Thin ?n Trim chicken sausage is 95% fat free, as shown on the front label. Turning to the back label, you will see that Thin ?n Trim chicken sausages have only 2.5 grams of fat and 70 calories per link. Thus, everything checks out.

Wildfire Buffalo Chicken Sausage IngredientsAnother fat item to note is the ?zero trans fat? claims that products may have. Zero may not always actually mean zero. Labeling guidelines allows any food that contains 0.5 grams or less of a nutrient to be listed as zero grams on the nutrition facts label. To be absolutely sure about zero trans fat, you should always read the ingredients list to check that there are no occurrences of the phrase ?partially hydrogenated? at all. You can see by our ingredients list that for Thin ?n Trim, zero trans fat absolutely means zero.

Hopefully, these were a few good tips to help you in the grocery store. The fat content for any Thin ?n Trim product is known and shown to be at least 95% fat free, with absolutely zero trans?fat, and the caloric content to back this claim. Any of our claims are backed up by our nutrition facts as well as our ingredients list, which is where you should always be looking. The same goes for any other food products or brands. The front labels may catch your eye with marketing claims, but be sure that the nutrition facts and the ingredients list on the back also meet you expectations.

Tune in next time for a few points on sodium content.

2 responses to “The Truth About Front Label Fat Claims”

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